FOR IMMEDIATE RELEASE
October 22, 2022
Contact: press@agendapac.org
New Grindr Ads in PA Boost Shapiro, Register LGBTQ+ Voters Ahead of Midterms
You up? Well, you better be registered.
(PHILADELPHIA, PA) — Today, Agenda PAC announced a run of digital ads targeting LGBTQ+ voters across the state of Pennsylvania on the popular dating app Grindr. The ads will hit the inbox of every person with the app on their mobile device geofenced in Pennsylvania this Saturday, ahead of the state’s October 24th voter registration deadline. An estimated 30,000 people across the state will receive the ad.
The ad focuses on highlighting Democratic candidate for Governor Josh Shapiro’s pro-LGBTQ+ stance, while noting he is running against anti-LGBTQ+ State Senator Doug Mastriano. The ad pushes users to agenda.vote.pa, a hub where users can make a plan to vote, register, change their registration, vote by mail and track their ballot.
According to UCLA’s Williams Institute, 21% of LGBTQ+ people are not registered – higher than non-LGBTQ+ people (17%). This new campaign comes on the heels of another recent report conducted by the Human Rights Campaign showing major growth in LGBTQ+ voters in the coming decades – as many as 1-in-7 voters will identify as LGBTQ+ in 2030.
“We want to meet LGBTQ+ voters across Pennsylvania anywhere and everywhere they are, because our basic freedoms are on the line,” said Rep. Malcolm Kenyatta, Chair of Agenda PAC.
“Doug Mastriano would be the worst threesome ever as Governor: anti-LGBTQ, anti-choice, and anti-democracy,” said Ted Bordelon, Executive Director of Agenda PAC.
State Senator Doug Mastriano remains the most dangerous candidate for Governor in the nation, and has a long-storied history of anti-LGBTQ+ views and remarks. He has been quoted as saying gay marriage should “absolutely not” be legal, that protecting gender identity from discrimination should “absolutely not” be put into law and that LGBTQ+ couples should not be allowed to adopt – to task as he runs for Governor against Josh Shapiro.
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Agenda PAC is a new political action committee that aims to create and execute aggressive paid communications plans that hold anti-LGBTQ+ politicians and elected officials accountable, as well as defend vulnerable elected officials who are advocates for LGBTQ+ rights. With the repeal of Roe v. Wade and the Justice Thomas concurrence, and a historic number of anti-LGBTQ+ bills being introduced at all levels of government, we exist to take the fight directly to those trying to roll back our basic freedoms.